1. Which Google ads tool can help you find relevant keywords for your campaign?

कौन सा Google विज्ञापन टूल आपके अभियान के लिए प्रासंगिक कीवर्ड ढूंढने में आपकी सहायता कर सकता है?

a. Google Analytics

b. Google keyword planner

c. Google search console

d. Google trends

 

2. How social media contest contribute in marketing?

सोशल मीडिया प्रतियोगिता मार्केटिंग में कैसे योगदान देती है?

a. by increasing brand awreness and engagement

b. by discouraging user participation

c. by ignoring user's feedback

d. by focusing on organic growth

 

3. What is Digital Marketing?

डिजिटल मार्केटिंग क्या है?

a. Traditional Marketing Mathods

b. Marketing using physical product

c. Marketing using digital channels and Technologies

d. Marketing without a strategy

 

4. What is the purpose of setting up goals in Google analytics ?

Google Analytics में लक्ष्य निर्धारित करने का उद्देश्य क्या है?

a. To track the number of website pages

b. To monitor competitor's website

c. To measure specific user interactions and conversions

d. To create a website sitemap

 

5. Why is ORM important for businesses ?

व्यवसाय के लिए ORM क्यों महत्वपूर्ण है?

a. It helps reduce product costs

b. It allows business to avoid paying taxes

c. It helps maintain a positive image and build trust among customers

d. It simplifies product manufacturing processes

 

6. What is the main purpose of social media marketing for businesses ?

बिज़नेस के लिए सोशल मीडिया मार्केटिंग का मुख्य उद्देश्य क्या है?

a. To post personal updates

b. To create viral content

c. To connect with and engage the target audience

d. To compete with other businesses

 

 

 

 

 

7. Which of the following is an example of interactive content in content marketing?

निम्नलिखित में से कौन सा कंटेंट मार्केटिंग का एक उदाहरण है

a. Blog post

b. Infographic

c. Polls and quizes

d. Social media ads

 

8. Which social media platform is popular for visual based e-Commerce marketing?

विजुअल आधारित ईकॉमर्स मार्केटिंग के लिए कौन सा सोशल मीडिया प्लेटफॉर्म लोकप्रिय है?

a. Facebook

b. Twitter

c. Instagram

d. Linkedin

 

9. Which of the following is an example of a trigger for marketing automation in email marketing?

निम्नलिखित में से कौन सा ईमेल मार्केटिंग में मार्केटिंग स्वचालन के लिए एक ट्रिगर का उदाहरण है

a. The time of day

b. The subscriber's name

c. A subscriber's birthday

d. A subscriber's engagement with a previous email

 

10. How do you add a website to Google search console?

आप किसी वेबसाइट को Google सर्च कंसोल में कैसे जोड़ते हैं?

a. By selecting a payment plan

b. By entering the website's URL and clicking "Submit"

c. By adding a tracking code to the website

d. By verifying ownership and adding the website as a property

 

11. What is a "conversion" in affiliate marketing?

सहबद्ध विपणन में रूपांतरण क्या है?

a. The act of signing up for an affiliate program

b. The process of writing affiliate marketing content

c. The process of tracking affiliate earnings

d. The action taken by a user after clicking an affiliate link, such as making purchase

 

12. Which e-commerce marketing strategy involves promoting products through online influencers?

किस ईकॉमर्स मार्केटिंग रणनीति में ऑनलाइन प्रभावशाली लोगों के माध्यम से उत्पादों को बढ़ावा देना शामिल है?

a. Email marketing

b. Affiliate marketing

c. Content marketing 

d. Print advertising

 

13. Which of the following is a digital marketing channel ?

निम्नलिखित में से कौन सा एक डिजिटल मार्केटिंग चैनल है

a. Social media

b. Billboards

c. Radio advertisements

d. Brochures

 

14. What is the primary goal of digital marketing ?

डिजिटल मार्केटिंग का प्राथमिक लक्ष्य क्या है?

a. To reduce website traffic

b. To increase physical store visits

c. To promote brand awareness and drive online engagement

d. To eliminate the need for online presence

 

15. What is the first step in setting up a Google Ads campaign?

Google विज्ञापन अभियान स्थापित करने में पहला कदम क्या है?

a. Creating ad groups

b. Identifying target keywords

c. Setting a daily budget

d. Designing ad creatives

 

16. What does the term "impressions" refer to in Google Analytics?

Google Analytics में "इंप्रेशन" शब्द का क्या अर्थ है?

a. The number of times a website appears in search results

b. The number of pages on a website

c. The number of clicks on a website

d. The number of pages a user views on a website

 

17. What does CRM stand for in CRM software?

CRM सॉफ़्टवेयर में CRM का क्या अर्थ है?

a. Customer Relationship Management

b. Customer Review Management

c. Central Resource Management

d. Consumer Response Mechanism

 

18. What does the term "impression" refer to in Google Ads?

Google Ads में "इंप्रेशन" शब्द का क्या अर्थ है?

a. The number of times an ad is clicked

b. The total budget spent on the campaign

c. The number of times an ad is displayed to a user

d. The average position of an ad on the search results page

 

19. Which Digital Marketing channel is effective for customer engagement and real- time conversation?

ग्राहक जुड़ाव और वास्तविक समय की बातचीत के लिए कौन सा डिजिटल मार्केटिंग चैनल प्रभावी है?

a. Email Marketing

b. Social media Marketing

c. SEO

d. content marketing

 

20. What is an essential step in setting up a Google Ads campaign?

Google विज्ञापन अभियान स्थापित करने में एक आवश्यक कदम क्या है?

a. Designing the website

b. Creating ad copy

c. Identifying target keywords

d. Installing analytics software

 

21. What is the impact of responsive web design on digital Marketing?

रिस्पॉन्सिव वेब डिज़ाइन का डिजिटल मार्केटिंग पर क्या प्रभाव पड़ता है?

a. It has no impact on Digital Marketing.

b. It helps provide a consistent and optimized user experience on various devices.

c. It encourages businesses to use outdated websites.

d. It increases website loading times.

 

22. In e-commerce marketing, what is the "Sales funnel" ?

 ई-कॉमर्स मार्केटिंग में, "सेल्स फ़नल" क्या है?

a. A tool used to track employee productivity

b. The process of manufacturing products for sale

c. The journey a potential customer takes from awareness to purchase

d. A graphical representation of a company's financial data

 

23. What is the primary goal of content marketing?

कंटेंट मार्केटिंग का प्राथमिक लक्ष्य क्या है?

a. To increase website traffic

b. To generate backlinks

c. To directly sell products

d. To entertain the audience

 

 

24. What is the purpose of an XML sitemap in SEO?

SEO में XML साइटमैप का उद्देश्य क्या है?

a. To provide a visual map of a website's layout

b. To list all the keywords used on a website

c. To help search engines crawl and index web pages

d. To display recent blog posts

 

25. What is the primary objective of a social media marketing strategy?

सोशल मीडिया मार्केटिंग रणनीति का प्राथमिक उद्देश्य क्या है?

a. To increase brand awareness, engagement, and conversions

b. To gain the most followers possible

c. To create content without specific goals

d. To post randomly and frequently

 

26. What is the ideal keyword density for on-page SEO?

ऑन-पेज एसईओ के लिए आदर्श कीवर्ड घनत्व क्या है?

a. 1-2%

b. 3-5%

c. 10-15%

d. As high as possible

 

 

 

 

27. Which of the following is NOT typically included in an email marketing "call to action" (CTA)?

निम्नलिखित में से क्या आम तौर पर ईमेल मार्केटिंग "कॉल टू एक्शन" (सीटीएम) में शामिल नहीं है?

a. A link to a product page

b. A request for feedback

c. A "Buy Now" button

d. A subscription confirmation link

 

28. What does Google Analytics use to track user interactions on a website?

किसी वेबसाइट पर उपयोगकर्ता इंटरैक्शन को ट्रैक करने के लिए Google Analytics किसका उपयोग करता है?

a. Cookies

b. IP addresses

c. Email addresses

d. Social media accounts

 

29. What is conversion in digital marketing?

डिजिटल मार्केटिंग में रूपांतरण क्या है?

a. achieving pre defined goal like making a purchase or filling out a form

b. The number of website visitors

c. users clicking on an add

d. opening an email

 

30. How does digital marketing work?

डिजिटल मार्केटिंग कैसे काम करती है?

a. It relies solely on TV advertisements

b. It leverages online channels and platforms to reach a target audience

c. It requires face-to-face interactions

d. It involves print media only

 

31. What is the primary purpose of website design?

वेबसाइट डिज़ाइन का प्राथमिक उद्देश्य क्या है?

a. To increase website load time

b. To make the website visually appealing and user- friendly

c. To rank higher on search engines

d. To minimize content on the website

 

32. What is the significance of an influencer's niche relevance in influencer marketing?

प्रभावशाली विपणन में एक प्रभावशाली व्यक्ति की विशिष्ट प्रासंगिकता का क्या महत्व है?

a. It has no impact on the success of influencer marketing campaigns.

b. It helps ensure that the influencer's audience is interested in the promoted products or services.

c. It makes the influencer's posts less relatable to the target audience

d. It reduces the need for content collaboration.

 

33. What is the primary purpose of setting a daily budget in Google Ads?

प्रभावशाली विपणन में एक प्रभावशाली व्यक्ति की विशिष्ट प्रासंगिकता का क्या महत्व है?

a. To limit the number of clicks on your ads

b. To determine the ad rank

c. To control your campaign's overall spending

d. To improve the ad quality score

 

34. What is the importance of SEO in digital marketing?

डिजिटल मार्केटिंग में SEO का क्या महत्व है?

a. increasing the cost of advertising

b. Ignoring negative reviews entirely

c. reducing relevance of content

d. improving website visibility in search engine result

 

35. Which platform introduced "Reels" as a short video format to compete with Tik Tok?

टिक टोक के साथ प्रतिस्पर्धा करने के लिए किस प्लेटफ़ॉर्म ने "रील्स" को लघु वीडियो प्रारूप के रूप में पेश किया?

a. Instagram

b. YouTube

c. Facebook

d. LinkedIn

 

36. Who are affiliates in context of affiliate marketing?

सहबद्ध विपणन के संदर्भ में सहयोगी कौन हैं?

a. customer who make purchase

b. agency handling marketing campaign

c. individuals promoting product for commission

d. advertiser promoting their product

 

 

37. What does international SEO primarily involve ?

अंतर्राष्ट्रीय SEO में मुख्य रूप से क्या शामिल है?

a. Optimizing a website for multiple languages and regions

b. Focusing on local search results only

c. Targeting a single global keyword

d. Creating a website in a single language

 

38. What is the purpose of negative keywords in GoogleAds ?

Google Ads में नकारात्मक कीवर्ड का उद्देश्य क्या है?

a. To prevent your ads from appearing for irrelevant search queries

b. To increase the quality score of your keywords

c. To target a broader audience

d. To lower your ad budget

 

39. What is one of the primary reasons businesses use CRM software ?

व्यवसायों द्वारा CRM सॉफ़्टवेयर का उपयोग करने के प्राथमिक कारणों में से एक क्या है?

a. To spy on competitors

b. To centralize and manage customer information

c. To generate random sales leads

d. To increase production efficiency

 

40. In affiliate marketing, what is  commission typically based on ?

सहबद्ध विपणन में, कमीशन आमतौर पर किस पर आधारित होता है?

a. The number of website visitors

b.The affiliate's hourly work rate

c. The affiliate's social media followers

d. The sales generated through affiliate links

 

41. What is the first step in creating your company page on LinkedIn?

Linkedin पर अपना कंपनी पेज बनाने में पहला कदम क्या है?

a. Adding all employees' profiles

b. Uploading company documents

c. Setting up a personal LinkedIn profile

d. Completing the company page's profile information

 

42. What can you track using Google Analytics goals ?

आप Google Analytics लक्ष्यों का उपयोग करके क्या ट्रैक कर सकते हैं?

a. Website traffic by location

b. The number of social media followers

c. Conversions and specific user interaction on your website

d. Ad impressions

 

43. Which of the following is NOT a type of Google ads campaign?

निम्नलिखित में से कौन सा Google विज्ञापन अभियान का प्रकार नहीं है?

a. Shopping Campaign

b. Display Campaign

c. Social Media Campaign

d. Video Campaign

 

44. What is the primary benefit of affiliate marketing for business ?

व्यवसाय के लिए सहबद्ध विपणन का प्राथमिक लाभ क्या है?

a. Cost effectiveness, as paying for actual performance

b. Exclusivity in product promotion

c. ultimated marketing budget

d. Direct control over marketing channels

 

45. What is the primary function of Google Analytics "Conversions" section ?

Google Analytics "Conversions" अनुभाग का प्राथमिक कार्य क्या है?

a. Tracking website traffic

b. Analyzing user demographics

c. Measuring the success of specific website goals or actions

d. Monitoring website security

 

46. What is affiliate marketing?

सहबद्ध विपणन क्या है?

a. A marketing strategy that involves selling products to family and friends

b. A marketing strategy where businesses promote each other's products

c. A marketing strategy that focuses on social media advertising

d. A marketing strategy where affiliates earn a commission for driving sales to a business

 

 47. What is the "nofollow" attribute used for in links?

 लिंक में उपयोग की जाने वाली "नोफ़ॉलो" विशेषता क्या है?

a. It prevents search engines from following the link

b. It prevents search engines from following the link

c. It forces visitors to follow the link

d. It adds social media sharing buttons to the link.

 

48. CRM software can help with customer retention by:

CRM सॉफ़्टवेयर ग्राहक प्रतिधारण में सहायता कर सकता है:

a. Sending spam emails to customers

b. Providing personalized communications and tracking customer interactions

c. Increasing product prices 

d. Reducing product quality

 

49. What is the key difference between local SEO and traditional SEO?

स्थानीय एसईओ और पारंपरिक एसईओ के बीच मुख्य अंतर क्या है?

a. Local SEO focuses on optimizing for global audiences.

b. Traditional SEO is only relevant for e-commerce websites.

c. Local SEO targets a specific geographic area or location.

d. Traditional SEO doesn't involve keyword research.

 

50. What is the term for optimizing a website to load quickly on mobile devices?

किसी वेबसाइट को मोबाइल उपकरणों पर शीघ्रता से लोड करने के लिए अनुकूलित करने की प्रक्रिया क्या है?

a. Mobile optimization

b. Mobile-responsive design

c. Mobile-first indexing

d. Mobile marketing