1)What is the purpose of a marketing persona in digital marketing strategy?

डिजिटल मार्केटिंग रणनीति में मार्केटिंग व्यक्तित्व का उद्देश्य क्या है?

To create fictional characters for a novel

To encourage online debates

To target specific audience segments with personalized content and messaging

To eliminate personalization

 

 2)Which of the following is NOT a common platform for customers to leave reviews and feedback about businesses?

निम्नलिखित में से कौन सा ग्राहकों के लिए व्यवसायों के बारे में समीक्षा और प्रतिक्रिया छोड़ने का एक सामान्य मंच नहीं है?

Yelp

TripAdvisor

Google My Business

Instagram

 

3)What is the primary goal of SEO?

SEO का प्राथमिक लक्ष्य क्या है?

Increasing website traffic

Making a website look visually appealing

Creating engaging social media content

Designing user-friendly mobile apps

 

4)What is the first step in creating your company page on LinkedIn?

लिंक्डइन पर अपना कंपनी पेज बनाने में पहला कदम क्या है?

Adding all employees' profiles

Uploading company documents

Setting up a personal LinkedIn profile

Completing the company page's profile information

 

5)How can businesses effectively address negative online reviews to manage their reputation?

व्यवसाय अपनी प्रतिष्ठा को प्रबंधित करने के लिए नकारात्मक ऑनलाइन समीक्षाओं को प्रभावी ढंग से कैसे संबोधित कर सकते हैं?

Deleting all negative reviews

Ignoring negative reviews entirely

Responding professionally and offering solutions to resolve the issues

Retaliating with negative comments

 

6)What is one of the primary reasons businesses use CRM software?

व्यवसायों द्वारा CRM सॉफ़्टवेयर का उपयोग करने के प्राथमिक कारणों में से एक क्या है?

To spy on competitors

To centralize and manage customer information

To generate random sales leads

To increase production efficiency

 

 7) E-commerce marketing aims to:

ई-कॉमर्स मार्केटिंग का लक्ष्य है:

Boost online sales and brand presence

Increase the cost of products

Decrease website traffic

Decrease customer engagement

 

8)What is the primary goal of a digital marketing audit?

डिजिटल मार्केटिंग ऑडिट का प्राथमिक लक्ष्य क्या है?

To increase ad spend

To eliminate online presence

To limit audience reach

To identify and assess the effectiveness of current digital marketing efforts

 

9)Which tool helps you identify crawl errors and monitor how Googlebot interacts with your website.

कौन सा टूल आपको क्रॉल त्रुटियों की पहचान करने और यह निगरानी करने में मदद करता है कि Googlebot आपकी वेबसाइट के साथ कैसे इंटरैक्ट करता है।

Google Search Console

Google Analytics

Google Ads

Google Trends

 

 10)How can you access Google Analytics reports for a specific website property?

आप किसी विशिष्ट वेबसाइट प्रॉपर्टी के लिए Google Analytics रिपोर्ट तक कैसे पहुंच सकते हैं?

By entering the website's URL in Google Analytics

By selecting the property from your Google Analytics account

By creating a new Google Analytics account

By visiting the Google Search Console

 

 11)Which type of YouTube video ad allows viewers to skip the ad after a few seconds?

किस प्रकार का YouTube वीडियो विज्ञापन दर्शकों को कुछ सेकंड के बाद विज्ञापन को छोड़ने की अनुमति देता है?

TrueView in-stream ads

Bumper ads

Display ads

Overlay ads

 

12)what is the primary purpose of ad extensions?

विज्ञापन एक्सटेंशन का प्राथमिक उद्देश्य क्या है?

to encourage user interaction

exclude specific demographics

limit the ad reach

to increase bid amount

 

13)What is the primary goal of e-commerce marketing?

ई-कॉमर्स मार्केटिंग का प्राथमिक लक्ष्य क्या है?

To reduce website traffic

To minimize customer interactions

To increase online sales and brand visibility

To discourage online shopping

 

14)What is the term for the practice of using a variety of influencers, each with a different audience, to promote a product or brand?

किसी उत्पाद या ब्रांड को बढ़ावा देने के लिए अलग-अलग दर्शकों वाले विभिन्न प्रभावशाली लोगों का उपयोग करने की प्रथा को क्या कहा जाता है?

Monolithic influencer marketing

Diverse influencer marketing

Micro-influencer marketing

Multi-channel influencer marketing

 

 15)What is a "niche" in affiliate marketing?

सहबद्ध विपणन में "आला" क्या है?

A type of cookie used to track affiliate sales

A specific, focused area or industry that affiliates target with their marketing efforts

The percentage of the sale that affiliates earn as a commission

The process of sending promotional emails to potential customers

 

16)In Google Analytics, what does "bounce rate" measure?

Google Analytics में, "बाउंस रेट" क्या मापता है?

The number of times a user clicks on ads

The percentage of visitors who leave a site after viewing only one page

The number of social media shares

The total time visitors spend on a website

 

17)What is the primary goal of content marketing?

कंटेंट मार्केटिंग का प्राथमिक लक्ष्य क्या है?

To increase website traffic

To generate backlinks

To directly sell products

To entertain the audience

 

18)What is the primary objective of a "lead nurturing" email campaign?

"लीड पोषण" ईमेल अभियान का प्राथमिक उद्देश्य क्या है

To acquire new subscribers

To convert leads into paying customers

To send one-time offers to subscribers

To encourage subscribers to unsubscribe

 

19)What is the role of affiliates in affiliate marketing?

सहबद्ध विपणन में सहयोगियों की क्या भूमिका है?

They manufacture products

They promote and sell products on behalf of the merchant

They manage customer service for the merchant

They Provide Social Media Content for Manufacturers

 

20)What is SEO (Search Engine Optimization) in digital marketing?

डिजिटल मार्केटिंग में SEO (सर्च इंजन ऑप्टिमाइजेशन) क्या है?

A form of digital advertising

A social media platform

The process of optimizing a website to rank higher in search engine results

A content management system

 

21)CRM software can help with customer retention by:

CRM सॉफ़्टवेयर ग्राहक प्रतिधारण में सहायता कर सकता है:

Sending spam emails to customers

Providing personalized communication and tracking customer interactions

Increasing product prices

Reducing product quality

 

22)What is the primary purpose of A/B testing in e-commerce marketing?

ई-कॉमर्स मार्केटिंग में ए/बी परीक्षण का प्राथमिक उद्देश्य क्या है?

Identifying customer support issues

Analyzing competitor strategies

Testing website variations to optimize conversion rates

Tracking shipping and logistics

 

23)what is the main purpose of tracking code in google analytics?

गूगल एनालिटिक्स में ट्रैकिंग कोड का मुख्य उद्देश्य क्या है?

to automate email campaign

to display add on website

to track user interaction on website

to create user's account

 

24)How can you verify ownership of your website in Google Search Console?

आप Google खोज कंसोल में अपनी वेबसाइट का स्वामित्व कैसे सत्यापित कर सकते हैं?

By paying a verification fee

By sending an email to Google support

By connecting your website to Google Ads

By adding a unique code to your website or using domain verification

 

25)What is the primary goal of email marketing

ईमेल मार्केटिंग का प्राथमिक लक्ष्य क्या है?

To create visually appealing emails

To collect as many email addresses as possible

To build and nurture relationships with customers

To increase website traffic

 

 26)What is the purpose of a "landing page" in e-commerce marketing?

ई-कॉमर्स मार्केटिंग में "लैंडिंग पेज" का उद्देश्य क्या है?

To display the company's contact information

To sell products directly to customers

To provide detailed product descriptions

To capture visitor information or prompt a specific action

 

27)Which factor determines the ad rank in Google Ads auctions?

कौन सा कारक Google विज्ञापन नीलामी में विज्ञापन रैंक निर्धारित करता है?

Ad relevance and landing page experience

Daily budget

Number of ad extensions used

Advertiser's location

 

28)what is the importance of SEO in digital marketing?

डिजिटल मार्केटिंग में SEO का क्या महत्व है?

increasing the cost of advertising

Ignoring negative reviews entirely

reducing relevance of content

improving website visibility in search engine result

 

29)What is the term for an influencer who promotes products or services in exchange for monetary compensation?

उस प्रभावशाली व्यक्ति के लिए क्या शब्द है जो मौद्रिक मुआवजे के बदले उत्पादों या सेवाओं को बढ़ावा देता है?

Volunteer influencer

Sponsored influencer

Organic influencer

Stealth influencer

 

30)Which Google Ads feature allows you to target specific geographic locations?

कौन सी Google विज्ञापन सुविधा आपको विशिष्ट भौगोलिक स्थानों को लक्षित करने की अनुमति देती है?

Ad Scheduling

Location Extensions

Geofencing

Location Targeting

 

31)What does the acronym "PPC" stand for in the context of digital marketing?

डिजिटल मार्केटिंग के संदर्भ में "पीपीसी" का संक्षिप्त रूप क्या है?

People Prefer Content

Perfect Product Creation

Pay-Per-Click

Public Privacy Concerns

 

32)Which of the following is NOT a fundamental aspect of website optimization?

निम्नलिखित में से कौन सा वेबसाइट अनुकूलन का मूलभूत पहलू नहीं है

Page speed optimization

Keyword stuffing

Mobile-friendliness

User experience (UX) design

 

 

33)What does CRM stand for in CRM software?

CRM सॉफ़्टवेयर में CRM का क्या अर्थ है?

Customer Relationship Management

Customer Review Management

Central Resource Management

Consumer Response Mechanism

 

34)What is the first step in creating a YouTube channel?

यूट्यूब चैनल बनाने में पहला कदम क्या है?

Uploading videos

Customizing the channel's layout

Adding channel keywords

Setting up monetization

 

35)Why is keyword research important in SEO?

SEO में कीवर्ड रिसर्च क्यों महत्वपूर्ण है?

To find the most popular hashtags

To identify the best time to post on social media

To determine the words and phrases people use in search queries

To optimize website design

 

36)how social media contest contribute in marketing?

सोशल मीडिया प्रतियोगिता मार्केटिंग में कैसे योगदान देती है?

by increasing brand awareness and engagement

by discouraging user participation

by ignoring user's feedback

by focusing on organic growth

 

37)Which of the following is a black-hat SEO technique?

निम्नलिखित में से कौन सी एक ब्लैक-हैट SEO तकनीक है

Creating high-quality content

Building natural backlinks

Keyword research

Keyword stuffing

 

38)What is the primary purpose of website design

वेबसाइट डिज़ाइन का प्राथमिक उद्देश्य क्या है?

To increase website load time

To make the website visually appealing and user-friendly

To rank higher on search engines

To minimize content on the website

 

39)What is digital marketing?

डिजिटल मार्केटिंग क्या है

Traditional marketing methods

Marketing using physical products

Marketing using digital channels and technologies

Marketing without a strategy

 

 40)Which social media platform is popular for visual-based e-commerce marketing?

विज़ुअल-आधारित ई-कॉमर्स मार्केटिंग के लिए कौन सा सोशल मीडिया प्लेटफ़ॉर्म लोकप्रिय है?

Facebook

Twitter

Instagram

LinkedIn

 

41)What is the primary purpose of email marketing in digital marketing strategies?

डिजिटल मार्केटिंग रणनीतियों में ईमेल मार्केटिंग का प्राथमिक उद्देश्य क्या है?

To send spam emails to as many recipients as possible

To improve search engine rankings

To build and nurture relationships with subscribers and promote products or services

To share personal anecdotes

 

42)What is a potential advantage of mobile CRM applications?

मोबाइल सीआरएम अनुप्रयोगों का संभावित लाभ क्या है?

They are always free for users

They provide a static view of customer data

They allow sales and support teams to access CRM data on the go

They can only be used on desktop computers

 

43)What is the primary function of Google Analytics' "Conversions" section?

Google Analytics के "रूपांतरण" अनुभाग का प्राथमिक कार्य क्या है?

Tracking website traffic

Analyzing user demographics

Measuring the success of specific website goals or actions

Monitoring website security

 

 44)What role does content marketing play in e-commerce strategies?

ई-कॉमर्स रणनीतियों में कंटेंट मार्केटिंग क्या भूमिका निभाती है?

It involves managing customer support inquiries.

It creates valuable content to attract and engage potential customers.

It focuses on optimizing website performance.

It handles order fulfillment and shipping logistics.

 

45)What does the term "responsive design" refer to in website design?

वेबसाइट डिज़ाइन में "रिस्पॉन्सिव डिज़ाइन" शब्द का क्या अर्थ है?

A design that adapts to various screen sizes and devices

A design that uses bright and vibrant colors

A design that includes multiple images and videos

A design that loads quickly but is not visually appealing

 

 

 

46)What is the term for optimizing a website to load quickly on mobile devices?

किसी वेबसाइट को मोबाइल उपकरणों पर शीघ्रता से लोड करने के लिए अनुकूलित करने की प्रक्रिया क्या है?

Mobile optimization

Mobile-responsive design

Mobile-first indexing

Mobile marketing

 

47)How can businesses measure the effectiveness of an influencer marketing campaign?

व्यवसाय एक प्रभावशाली विपणन अभियान की प्रभावशीलता को कैसे माप सकते हैं

By tracking engagement metrics, such as likes, shares, comments, and conversion rates

By counting the number of likes on their own social media posts

By monitoring the influencers' personal expenses

By comparing their campaign to their competitors' campaigns

 

48)how social media marketing contribute to brand awareness in digital marekting?

सोशल मीडिया मार्केटिंग डिजिटल मार्केटिंग में ब्रांड जागरूकता में कैसे योगदान करती है

by reducing frequency of post

by limiting interaction with audience

by creating platform to direct communication and sharing content

by avoiding visual elements in post

 

49)What is the "unsubscribe" link in an email marketing campaign for?

ईमेल मार्केटिंग अभियान में "सदस्यता समाप्त करें" लिंक किसके लिए है?

To increase engagement with subscribers

To allow subscribers to opt out of receiving further emails

To request feedback from subscribers

To encourage subscribers to share the email with friends

 

 50)What is the key difference between local SEO and traditional SEO?

स्थानीय एसईओ और पारंपरिक एसईओ के बीच मुख्य अंतर क्या है?

Local SEO focuses on optimizing for global audiences.

Traditional SEO is only relevant for e-commerce websites

Local SEO targets a specific geographic area or location.

Traditional SEO doesn't involve keyword research.